Blog
Blog
Notes on web development, technical SEO, brand and performance.
Hacienda Las Margaritas redesign: from a 2013 HTML site to Core Web Vitals 100
This year, Hacienda Las Margaritas moves to a new web platform. How we restructured a 2013 HTML site living on a secondary domain into a fast Next.js platform on the right domain — haciendamargaritas.com.
case studyhospitalityperformanceseonextjsNitro Publicidad redesign: from WordPress and PDF catalog to a custom CMS with built-in quotes
This year, Nitro Publicidad moves to a new web platform: WordPress gives way to a Next.js stack with a custom CMS, integrated product catalog, and online quote tool. Core Web Vitals near 100, brand identity preserved.
case studywordpresscmsperformancenextjscatalogueAI agents and automation for SMEs: what we build, and what's hype
Everyone is talking about AI agents. At RV3 Agency we actually deploy them: marketing assistance, booking management, optimized quotes. Here are the concrete use cases for a small business, and how we calculate ROI before writing a single line of code.
iaagentsautomatisationpmemarketingCustom e-commerce development: 10 years growing an online store
colombiaecommerce.com has trusted RV3 Agency with its e-commerce for over ten years. An online store rebuilt version after version: custom Next.js development, integrated payments, clean code, and Core Web Vitals close to 100/100.
ecommercenextjsperformancecore-web-vitalsux-uiseoCustom Reservation and Payment Plugins: The Alternative to Off-the-Shelf Solutions
Off-the-shelf reservation plugins slow your site down and force their design on you. The alternative: build your own. Case study from the Arboretto Hotel project — a custom reservation and payment module, clean, fast, delivered on WordPress.
wordpresspluginsreservationpaiementperformanceCustom E-commerce Infrastructure: Why Move Beyond Packaged Platforms
Shopify, WooCommerce, PrestaShop — these platforms get you to market fast, until they start holding back your growth. Case study from colombiaecommerce.com: a 100% Next.js e-commerce infrastructure with a custom CMS, built for performance and scale.
ecommercenextjsperformanceinfrastructurecmsMarkdown: Why Writing Your Content in This Format Changes Everything for SEO and AI
Writing your articles in Word, Google Docs, or directly in your site's back-office? There's a simple, readable format that Google and AI tools like ChatGPT love. Here's what it is, why it matters, and how to adopt it without being a developer.
markdownseocontenuiaredactionApps and APIs with AI sales assistants: how RV3 ships AI in production
At RV3 we build apps and APIs powered by AI sales assistants for our clients — and we use Mistral and Claude to accelerate the development. Here's how.
iamistralclaudeventesdeveloppementWordPress vs Next.js: what's the real choice in 2026?
WordPress still has its place. But when performance, security, technical SEO, and scalability matter, Next.js changes the game. An honest comparison, no dogma.
nextjswordpresstechnologiesperformanceWelcome to RV3 — now shipping from France
After 12 years of web craft in Colombia, we're opening a second studio in France. Same obsession with quality, new timezone.
agencenewsThe only three performance metrics we track religiously
LCP, INP, CLS. Everything else is noise until these are green.
performanceweb-vitalsHow has Covid-19 impacted retailers in Colombia through e-commerce?
Covid reshaped Colombia's retail sector. The merchants who embraced digital tools — social media, WhatsApp, online stores — survived and grew. Analysis and data.
e-commercemarketing-digitalcolombia2020: The Rise of E-Commerce
The pandemic reshaped consumer habits in Colombia. Online shoppers jumped from 5.1 to 8.9 million per month according to Forbes. Here's why your SMB should be online.
e-commercemarketing-digitalWebsites as ecommerce: the most-used sales channel today
Websites are no longer digital brochures — they are active stores open 24/7, opening markets beyond your local area.
ecommerceestrategiaventasMarketing strategies based on data analysis
Understanding market, competitors, and audience through data is the foundation for marketing strategies that actually work.
marketing-digitalanaliticaestrategia5 expert tips for writing blog content that works
Five practical tips from voices like Neil Patel, Brian Clark, and Dave Larson on writing blogs that pull organic traffic and convert.
contenidomarketing-digitalblogWhy blog content matters on a website
Quality blog content attracts users organically, improves traffic, and turns visitors into qualified leads.
contenidoseomarketing-digitalWhy SSL certificates matter for your website domain
SSL certificates provide a secure connection and protect customer transactions — it's no longer optional.
seguridadsslinfraestructuraIs Tableau accessible to my online business?
Tableau is a powerful data-analysis tool — and it's accessible to small businesses, not just enterprises.
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