Nitro Publicidad redesign: from WordPress and PDF catalog to a custom CMS with built-in quotes
This year, Nitro Publicidad moves to a new web platform: WordPress gives way to a Next.js stack with a custom CMS, integrated product catalog, and online quote tool. Core Web Vitals near 100, brand identity preserved.
Nitro Publicidad is a Colombian industrial printer: printing on plastic, glass, pad printing, high-quality silkscreen, labeling. A dense product catalog, B2B clients who need precise quotes, and a strong visual identity.
Nitro and RV3 have been working together on the web for a long time. The previous version of the site was built on WordPress — at the time, it was the right answer: the client could manage their own content, and the plugin ecosystem made it easy to add features quickly. Today, better options exist: Next.js with a custom CMS. This year, we shipped the new platform — preserving the visual identity, but rethinking the experience from the ground up.
👉 Visit the live site → nitropublicidad.com
Where we started: the WordPress generation
WordPress was for a long time the most relevant stack when a client wanted a site they could manage themselves. For Nitro, it meant an online presence kept up to date for years.
With the evolution of the web (mobile-first, Core Web Vitals, local search, UX expectations), the room to manoeuvre on that stack tightens:
- Cumulative plugin weight: the more you add, the more scripts the site loads. On mobile, it adds up.
- Product catalog as a PDF: at the time, it was the simplest way to publish a catalog. But PDFs remain invisible to Google and uncomfortable on mobile.
- No online quote: interested visitors had to call or email — unnecessary friction today.
- Mobile performance capped by the stack, with Core Web Vitals hard to push beyond a certain threshold.
WordPress did its job. The new platform takes over with tools better suited to 2026.
What we shipped
A Next.js + custom CMS platform, tailored for an industrial printing business.
1. Custom CMS, designed for Nitro
A clean back-office, built around the printing business. No third-party plugins to update, no risk of breaking everything by clicking the wrong button. Every screen maps to a real team need — and only the Nitro team has access.
2. Integrated catalog — PDFs gone
The catalog now lives inside the site. Each product has its own page with optimized photos, descriptions, technical specs. Google indexes them one by one — Nitro gains visibility on highly targeted searches ("glass printing Colombia", "industrial pad printing").
3. Online quote tool
A built-in quote module: the visitor picks a product, quantity, options, and gets an estimate or requests a detailed quote. Less friction for the prospect, fewer back-and-forths for the sales team.
4. UX/UI rebuilt, identity preserved
This was a hard requirement: keep the style and form of Nitro's design — deep blacks, signature green, dynamic typography. We preserved the brand concept, but reworked every interaction:
- crisp micro-animations,
- smooth category transitions,
- every pixel serving the product, not decoration.
5. Core Web Vitals near 100
Same performance push as Hacienda Las Margaritas:
- LCP under 1.5 s.
- CLS near zero.
- Lighthouse Performance 95+, SEO 100.
Before / after — quick numbers
| Metric | Previous version | New platform |
|---|---|---|
| Product catalog | Downloadable PDF | Indexed product pages on Google |
| Quotes | Phone / email | Integrated quote tool |
| Mobile Lighthouse | ~50 | 95+ |
| Maintenance | plugin updates to monitor | end-to-end controlled stack |
What this changes for Nitro
The site is no longer a "PDF catalog online". It's now a sales tool:
- products rank on Google,
- visitors request quotes without calling,
- the team edits the catalog without depending on a developer,
- the brand builds technical authority (speed, mobile, SEO).
Working with Nitro for a long time makes this kind of transformation possible: we know the products, the clients, the processes. The new platform is continuity, not a leap into the unknown.
Is your site also on WordPress and starting to show its limits?
If you recognize the symptoms — slow site, overlapping plugins, PDF catalog, no online quote — it's probably time to move on.
Request a free audit of your site →
We review your stack, performance, and conversion. If a custom rebuild is worth it, we'll say so. If it isn't, we'll say that too.