Hacienda Las Margaritas redesign: from a 2013 HTML site to Core Web Vitals 100

Hacienda Las Margaritas is an eco-touristic estate in Carmen de Apicalá, Tolima (Colombia). Cabañas, pools, hiking trails, family spaces — a place built for disconnecting in nature.

RV3 has been working with the hacienda for a long time — we handle their web hosting and technical support. This year, we stepped into the next chapter: fully restructuring the site and recentering it on the right domain. The old 2013 HTML site, which lived on a secondary domain, gives way to a modern, fast, Google-ready platform on haciendamargaritas.com.

👉 Visit the live site → haciendamargaritas.com

Where we started

The previous site was assembled in 2013, page by page, in raw HTML. Over the years, content was added by hand — without structure or consistency.

The symptoms:

• Very slow load times on mobile (often 6+ seconds before first meaningful paint).
• Zero SEO: no structured tags, no sitemap, no proper meta.
• No clean domain strategy — brand identity diluted.
• Hotel services barely visible: heavy images, confused navigation, no spotlight on cabañas, activities, or amenities.
• Organic traffic declining: Google was steadily demoting the site for lack of modern technical signals.

The site existed, but it wasn't converting and wasn't ranking.

What we shipped

A full restructure on a modern stack (Next.js), built for performance and SEO.

1. Top-tier performance (Core Web Vitals near 100)

• LCP (Largest Contentful Paint): under 1.5 s on 4G.
• CLS (Cumulative Layout Shift): near zero, no layout jumps.
• INP (Interaction to Next Paint): under 100 ms.

On Lighthouse mobile: 95+ performance, 100 accessibility, 100 SEO. Google treats the site as a reference in its sector, and visitors stop closing the tab during loading.

2. Hotel services properly showcased

Each service (cabañas, pool, family area, events) now has its own dedicated section with optimized photos, short descriptions, and booking actions. The gallery was rebuilt so images sell without slowing the page.

3. Clean domain, strong brand

The old site lived on a secondary domain that no longer carried the brand. We recentered the entire online presence on haciendamargaritas.com — clear, memorable, aligned with the hacienda's name. No more confused redirects, no more brand dilution.

4. SEO from end to end

• meta, OpenGraph, Twitter Card tags on every page (WhatsApp and Facebook shares now display photo + title + description).
• JSON-LD schema for lodging businesses (Google can surface the hacienda in hotel rich results).
• Auto-generated XML sitemap, clean robots.txt.
• Content structured for local searches ("cabañas Carmen de Apicalá", "Tolima eco-hacienda").

Before / after — quick numbers

Metric	2013 site	2026 site
Mobile load time	~6 s	< 1.5 s
Lighthouse Performance	< 40	95+
Lighthouse SEO	< 60	100
Main domain	secondary domain	haciendamargaritas.com
Local Google visibility	declining	rising

What this changes for the hacienda

The site no longer just "exists". It works:

• It attracts relevant local searches (cabañas, Tolima eco-tourism).
• It builds trust with a fast, clean experience.
• It converts visitors toward booking instead of losing them at second three.

Working with the hacienda for a long time makes this kind of jump possible on the web side: we know the place, its seasons, its clients. The restructure isn't a one-shot — it's the continuity of an ongoing collaboration.

Sound familiar?

If your site was built more than 5 years ago, chances are it's accumulating the same problems: slow, poorly ranked, and no longer matching the quality of your business.

Request a free audit of your site →

We review your Core Web Vitals, technical SEO, and content structure — and tell you honestly what's worth fixing. No pressure, no commitment. Like Hacienda Las Margaritas, the impact shows from day one.