How has Covid-19 impacted retailers in Colombia through e-commerce?

Covid-19 severely disrupted the retail sector, forcing many merchants to adapt to new consumer behavior and embrace digital technologies to keep their businesses alive.

Social networks like Fanpage, Instagram, LinkedIn, and Google My Business have served as strategic allies for retailers to develop social selling — direct online sales interaction — and to set up virtual stores for clothing, accessories, and sporting goods.

According to Signifyd, online sales jumped 46% since the global pandemic was declared.

How can they be innovative and competitive?

Merchants can sell from mobile devices through:

• Social media posts featuring their catalog and prices.
• WhatsApp Business as a direct closing channel.
• Email marketing segmented by customer base.
• Full online stores integrated with their physical business.

Retailers who were previously strangers to digital sales are now part of global eCommerce, which keeps gaining momentum. The numbers show that launching an online store has become a profitable way to sell products.

What we've seen at RV3

After 18 years working alongside Colombian merchants, what sets apart those who grew during the pandemic from those who shut down is clear:

1. They took data seriously — what sells, when, and to which customer.
2. They adopted pragmatic digital tools — not the latest tech, but the tools their team could actually operate.
3. They committed to the long game — well-built websites, maintained month after month, not quick fixes.

At RV3 we provide digital marketing support and online store development with integrated payment gateways, plus monthly maintenance so your platform evolves alongside your business.

Is your business falling behind on digital transformation? Let's start with a free assessment.